A powerful networking tool for your business
A business card is one of the most valuable networking tools for building contacts and presenting your business. But what is a top quality business card made of?
Tips to design a successful business card
Every time you give your business card out, you are dramatically increasing your chances of finding a new customer, a new contact, referral, or a new employer. Here are some tips to help you optimize your business card impact:
- Accessibility: Make your business cards instantly accessible. Never leave home without them so you will never pass-up an opportunity to present yourself to your next potential customers. Always keep a handful of cards in your glove box, purse, wallet, and your laptop bag. You never know when the opportunity will arise to market yourself!
- Define your business: Use this presentation tool as an opportunity to let people know what it is exactly that your company is about with a simple phrase or slogan. Make sure to include the company logo. Keep it short and simple, but make sure the person looking at the card will easily be able to understand the products or services you offer.
- Send a business card with every correspondence: When sending business correspondences, always enclose several business cards. Make it easy for your customers to contact you. You might also want to consider creating an impressive identity package by putting your logo on every
piece of direct mail elements like envelopes, and letterheads. Delivering your correspondence in a complete set of company stationery looks incredibly professional and distinguished.
- Space usage: Maximize content and usability by not limiting to the front of your business cards. Use the back for extra information that you want to make available, such as office hours, web addresses, social media sites, or client lists. When designing on the back of your card, keep in mind that people often write on business cards, so leaving some white space on the back is usually a good idea. It is also a good practice to include a QR code on all your business cards to get the viewer to your website, store your number, or find your location.
- Quality Counts: Don’t skimp on paper quality. People respond to a quality product. Presenting your contacts with a flimsy business card that has a dull color resolution is bad for business. It is also important to use a standard size too. Because, when handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is important to keep your card unique, you do want to be sure the card fits a standard business card size. The standard business card size is currently 3.5 x 2 inches. Don’t try and make it a funny shape, or too large to fit into a business card holder or wallet; you risk people losing or throwing it away.
The bottom line is that well-designed business cards will help in your business networking success.
If you need immediate help in getting the best business cards in Denver, CO Print Press can sort it out for you!