The proper elements of an effective outdoor banner
Vinyl banner
Outdoor banners can be a powerful way to promote your products and services to local customers at your shop, tradeshows or events. Plus, banners are usually big, helping your brand stand out and get noticed, so you can reach many potential customers for minimal investment. If you design effective outdoor banners, you’ll have a good chance to see a boost in brand recognition and sales.
Tips for effective outdoor banner design
Banners can make a statement, but only if they’ve been designed effectively. In particular, designing outdoor banners have their own set of best practices, which we will cover here. We know banners well. They are part of our everyday business. So from our business to yours here are some practical banner design tips:
Outdoor banner wall -Double sided – tradeshow
Start by defining the purpose of your banner – The very first question you should ask yourself is, “What’s the message I want to summon to passersby by displaying my banner?” In this way, you will easily settle your ultimate goal and the designing process.
Plan the placement strategically – Effective banners require intelligent targeted placement. There are
two ways to target banner placement, and both strategies can be effective:
- you can place banners to achieve the greatest possible views
- you can place banners to reach a well-defined audience
Craft an attention-grabbing design – The design of your banners, whether for indoors or outdoors, must capture attention, and because you want people to read them. Sounds logical, but sometimes we forget to consider this in the planning process. They must get noticed before they can be understood and drive action.
Keep it Simple – An effective banner usually has a simple design and a simple message. Convey one idea on your banner and use a maximum of two fonts on your sign. Choose colors wisely: Colorful banners attract attention but can also be distracting and expensive. Your message should likewise be simple. Don’t be afraid of white-space: Giving your text some room makes it stand out.
Match It With Your Business AND Your Clients – What is your business about? What kind of clients
do you aim for? For example, is it a ”fun“ one with organizing events, and if yes – is it aimed at high-end events or kids parties? The overall design concept of the banner should give the viewers a hint about your business’ work style.
Sabre Sail flag
Include a sharp call to action – what do you want people to do when they read your banner. Book, call, ask, apply, sign up, donate… Make the call to action clear, easy and visible.
Finally, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV- resistant inks. Doing so not only increases their longevity, it makes your banners look amazing – which in turn makes your brand appear trustworthy.
Need banner printing in Denver? We can help you print high-quality banners at affordable prices to maximize your return on investment.